Tag Archives: Audience

Why you need the internet, and why the internet needs you

Disclaimer: I am a consultant/leader for the Creative Capital Professional Development Program “Internet for Artists” workshop. When trying to build awareness on a public project, there is nothing better than the internet. The internet gets you access to a much larger audience, and it can give your a project a life far beyond its actual lifespan. The internet provides a great repository for sharing the story of your project. There are a few ways that you can really make the internet work for you. Build…

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Know your audience

For artists who work in a studio/gallery based practice there isn’t much concern regarding who is looking at the work. You create your paintings/sculptures/new media/whatever and then find the audience. Not so with public art. It is important that you consider when you are developing the project – who is your audience. Both who are you trying to attract and who will you encounter based purely on the location you chose. Creating a work in the Financial District in Manhattan will be drastically different from…

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