Tag Archives: communication

Know your audience

For artists who work in a studio/gallery based practice there isn’t much concern regarding who is looking at the work. You create your paintings/sculptures/new media/whatever and then find the audience. Not so with public art. It is important that you consider when you are developing the project – who is your audience. Both who are you trying to attract and who will you encounter based purely on the location you chose. Creating a work in the Financial District in Manhattan will be drastically different from…

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