Tag Archives: Fundraising Efforts

Where’s the puppy?

There’s a saying in the non-profit world regarding fundraising efforts. The question is “where’s the puppy?” The lovely beeble, ready for her vacation, originally uploaded by evemosher. What that means is ‘show me what I am paying for’ and ‘make it compelling.’ Ultimately it also means appeal to my heart, not my mind. If you are embarking on a fundraising drive, make sure you let people know what they are paying for and why. The best way to do that is to give concrete examples…

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